Jordan
Jordan
Jordan
Senior product designer & researcher
Senior product designer & researcher
I’m a Senior Product Designer at Lloyds Banking Group, shaping and delivering leading AI experiences across colleague spaces for the UK’s largest retail bank.
I’m a Senior Product Designer at Lloyds Banking Group, shaping and delivering leading AI experiences across colleague spaces for the UK’s largest retail bank.
Originally from the UK and now based in Melbourne, Australia. Trading drizzle for four seasons in one day and great coffee. I work end to end, from research and problem validation through to design and delivery.
Originally from the UK and now based in Melbourne, Australia. Trading drizzle for four seasons in one day and great coffee. I work end to end, from research and problem validation through to design and delivery.
Previously, I was UX Lead at the University of York, where I led a design team which shaped the digital experience of a leading Russell Group university. I’m comfortable zooming out to solve big-picture problems or getting hands-on with the details that make great experiences work. I bring versatility, curiosity and a strong design-thinking business mindset to everything I do, with a keen focus on measurable results.
Previously, I was UX Lead at the University of York, where I led a design team which shaped the digital experience of a leading Russell Group university. I’m comfortable zooming out to solve big-picture problems or getting hands-on with the details that make great experiences work. I bring versatility, curiosity and a strong design-thinking business mindset to everything I do, with a keen focus on measurable results.
















I’m happy at work when
I’m happy at work when
I’m happy at work when
Working on real problems and connecting directly with the people we’re designing for is what gives me the most satisfaction. I believe great design starts with understanding people, testing the time to listen, observe and challenge assumptions. I love owning my process, but not working in isolation. I thrive on collaboration, bringing people along for the journey and combining perspectives to create better outcomes.
Working on real problems and connecting directly with the people we’re designing for is what gives me the most satisfaction. I believe great design starts with understanding people, testing the time to listen, observe and challenge assumptions. I love owning my process, but not working in isolation. I thrive on collaboration, bringing people along for the journey and combining perspectives to create better outcomes.
I’m passionate about end-to-end design, from research and discovery to journey mapping, service design, solution design and delivery. Whether crafting a research plan, refining an interface or tackling a complex experience transformation, I enjoy the variety. It’s this versatility, alongside my leadership and commercial understanding, that makes me a strong UX generalist, connecting user needs with business goals to create meaningful change.
I’m passionate about end-to-end design, from research and discovery to journey mapping, service design, solution design and delivery. Whether crafting a research plan, refining an interface or tackling a complex experience transformation, I enjoy the variety. It’s this versatility, alongside my leadership and commercial understanding, that makes me a strong UX generalist, connecting user needs with business goals to create meaningful change.
I’m particularly drawn to complex services where digital and physical experiences intersect. I’m also excited by how AI is transforming both what I design and how I work. I use AI to accelerate research, explore ideas and prototype at pace, seeing it as a creative partner that enhances, rather than replaces, human insight and good design thinking.
I’m particularly drawn to complex services where digital and physical experiences intersect. I’m also excited by how AI is transforming both what I design and how I work. I use AI to accelerate research, explore ideas and prototype at pace, seeing it as a creative partner that enhances, rather than replaces, human insight and good design thinking.
Things I love
Things I love
Things I love
Curious traveller
Curious traveller
I love exploring new places and experiencing different cultures. I genuinely believe it makes me a better designer, broadening my perspective and how I see the world. Currently at 18 countries and counting.
I love exploring new places and experiencing different cultures. I genuinely believe it makes me a better designer, broadening my perspective and how I see the world. Currently at 18 countries and counting.
Fitness & health
Fitness & health
Love routine fitness, movement just makes me feel better.
Love routine fitness, movement just makes me feel better.
Music lover
Music lover
Currently going through a country and Irish folk phase (quite the combination), although a bit of house music is never far away. Variety is the spice of life, after all.
Currently going through a country and Irish folk phase (quite the combination), although a bit of house music is never far away. Variety is the spice of life, after all.
Work in progress chef
Work in progress chef
I wouldn’t quite call myself a natural in the kitchen, but I’m always up for experimenting. There’s still plenty to discover, and hopefully fewer culinary disasters along the way.
I wouldn’t quite call myself a natural in the kitchen, but I’m always up for experimenting. There’s still plenty to discover, and hopefully fewer culinary disasters along the way.

Accomplishments
Accomplishments
Accomplishments
Lloyds Game Changer team award 2025
Lloyds Game Changer team award 2025
AI Project of the Year | UK IT Industry Awards 2024/25
AI Project of the Year | UK IT Industry Awards 2024/25
Employee of the year UOY 2023
Employee of the year UOY 2023
Interaction Awards 2020
Interaction Awards 2020
UX UK awards finalist 2019
UX UK awards finalist 2019










